Search Engine Optimization (SEO) -- Writing for Impact: Creating Content that Shows Up in People’s Searches

This professional development session is designed to build the capacity of communications professionals, content creators, and staff to write content that performs well in search engines while remaining clear, engaging, and accessible to human readers.  

By the end of this 1.5–hour workshop, participants will understand key SEO principles and learn on-page optimization strategies that will enhance their writing for discoverability and performance.