Media Manager

Summary

Job Category:
Editorial and Media
Job Title:
Media Manager
Job Category Definition:
This specialty covers the strategic and operational management and implementation of activities related to the conception, design, creation, development, and production of media—video, audio, graphics, multimedia, and other forms of digital media—for diverse audiences, including internal and external stakeholders. This specialty also covers the strategic and operational management and implementation of activities related to the conception, design, creation, development, and implementation of media distribution which includes broadcast, online, and any other platforms or events used to support or distribute digital media to diverse audiences, including internal and external stakeholders and the public.  Functions may include conceptualizing, developing, designing, producing, editing, and directing media projects; or the operation, maintenance and/or oversight of media facilities, production, and distribution-related activities.
Job Title Definition:
The Media Manager leads employees in one or more of the following areas: design, development, creation, execution and/or delivery of a broad array of media production and/or distribution projects; the conception, development, writing, creation, and implementation of all or parts of traditional and new media communications for a variety of audiences; the management and maintenance of facilities that support the production and distribution of media and media-related activities; the conception, development, creation and dissemination of public service media or for-hire projects. Duties are performed at various levels within the defined title.
Working Conditions:
Specific physical requirements and effort are outlined in Job Responsibilities Worksheet (list of essential job duties and responsibilities specific to a particular job at the unit level) in accordance with the Americans with Disabilities Act of 1990 (ADA).
Other Requirements:
 

Levels

Level 1  

Job Code Salary Band FSLA Status
MSEM9001 I Exempt

Level 1 positions typically demonstrate baseline planning, organizing, directing, and facilitating skills along with baseline knowledge of routine work applications, employment regulations, policies, and procedures necessary to perform assigned managerial/supervisory tasks; follow recommended approach to assigned work to facilitate achievement of desired results and review completed work of others to verify accuracy and conformance to required procedures and special instructions; ensure employees practice respect for the opinions of others and an awareness of the value of diversity, safety, and environmental consciousness in the workplace; utilize a communication style that is appropriate for a given situation; practice positive approaches to problem solving for basic issues; evaluate recommended changes/improvements to quality improvement processes, procedures, policies, and plans; supervise assigned staff and coordinate routine activities to ensure successful completion of tasks.

Typical Education & Experience

1+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Guide staff in media production and distribution activities and functions and ensure production goals are met
  • Create strategic and operational media production and distribution recommendations based on first-hand operational knowledge
  • Maintain relationships with customers, designated vendors, and trade or industry organizations as is necessary to the desirable or best interest of the unit and University
  • Build and maintain project management skills in order to set schedules, determine workload allocation, etc.
  • Develop and manage project budget(s); may assist with development of unit budget
  • Exercise limited expenditure authorization
  • Identify improvement opportunities or changes to current initiatives and recommend appropriate actions
  • May lead cross-functional teams
  • Serve as a liaison between senior management and employees
  • Manage employee issues with front-line employees and seek further advice as necessary
  • Supervise small number of front-line staff; hire, train, and evaluate staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 2  

Job Code Salary Band FSLA Status
MSEM9002 J Exempt

Level 2 positions typically demonstrate intermediate planning, organizing, directing, and facilitating skills along with intermediate knowledge of employment regulations, policies, and procedures necessary to perform assigned managerial/supervisory tasks; define work objectives, plans, priorities and deadlines and delegate routine tasks appropriately; review completed work of others to verify technical soundness and adherence to deadlines; coach, mentor, and motivate staff in a fair and consistent manner to achieve goals; coach employees on practices that promote the value of diversity, safety, and environmental consciousness in the workplace; demonstrate intermediate ability to communicate using more complex terms relevant to specific discipline; develop creative recommendations for solving problems that are varied and somewhat difficult in nature but with limited scope; identify and implement changes/improvements to quality improvement processes, procedures, policies, and plans; supervise staff and coordinate activities to ensure successful completion of tasks.

Typical Education & Experience

3+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Oversee day-to-day operations of assigned area by assessing unit needs, setting staffing priorities and developing budget(s) within established guidelines
  • Oversee staff responsible for the planning and implementing of media production and distribution activities and functions for assigned administrative unit
  • Direct and train employees in media production and distribution activities and functions
  • Consult with clients, project managers, and producers to plan and execute media production and distribution strategies
  • Provide direction and long-range planning, guidance, and support for initiatives for assigned area
  • Identify and initiate partnerships with contacts in and outside the University intended to produce collaborative projects, revenue, underwriters, donors, or supporters
  • May serve as unit spokesperson as assigned; may take an active role in providing counsel in critical situations
  • Represent the unit on councils, task forces, and committees, as assigned
  • Participate on cross-functional and management teams
  • Communicate with external vendors and solicit quotes for services
  • Supervise a moderately small number of staff, including professional development, mentoring, and performance reviews

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 3  

Job Code Salary Band FSLA Status
MSEM9003 K Exempt

Level 3 positions typically demonstrate proficient ability in work design, project management, financial planning and development of goals for accomplishing difficult unit assignments; demonstrate awareness of emerging trends, and changes in employment regulations, policies and procedures to proactively address issues; review completed work of others for conformity to policy, and effectiveness of approach; delegate more advanced tasks to others; facilitate optimal group dynamics and evaluate employee performance on difficult work assignments and recommend appropriate developmental opportunities; develop and implement practices that promote a culture of diversity, safety, and environmental consciousness and that is conducive to effective relationships among diverse groups of employees; use diplomacy and advanced communication skills in unstructured settings; modify, adapt, or refine guidelines, if necessary, to resolve issues or problems; develop, evaluate, enhance, and/or implement quality improvement practices, processes, procedures, or policies that have an impact on unit operations.

Typical Education & Experience

5+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Lead staff in tactical planning and implementation for media production and distribution for multiple programs, units, or assigned areas
  • Train and monitor staff responsible for content development and design production of all media projects and other activities
  • Identify and prioritize staff assignments to ensure deadlines are met and review work to ensure quality control and compliance with FCC and University guidelines
  • Determine staffing needs to ensure timely creation and production across multiple media
  • Develop an evaluation process to review progress toward achieving goals
  • May oversee unit(s) efforts including the management of media production and distribution and facilities
  • Brief administrators/clients/funders on complex project issues
  • May oversee the development and implementation of media development, production and distribution strategy, negotiation of contracts, and identification of entrepreneurial enterprises and relationship management strategies
  • Develop budgets, estimate project and production costs, and monitor spending
  • May conduct communications assessments, recommending new production or distribution platforms and strategies to increase efficiencies and ROI
  • Lead and/or participate on management and/or cross-functional teams
  • Serve as liaison to external agencies, institutions, and professional organizations
  • May serve on University-wide committees, councils, task-forces, etc.
  • Supervise assigned staff; lead and/or participate in interviewing and selection, orientation and recommendations for various human resource actions; work with supervisors, managers, and directors to set performance standards for staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 4  

Job Code Salary Band FSLA Status
MSEM9004 L Exempt

Level 4 positions typically demonstrate advanced skills in budget management, business development, communications, and leadership and execution of objectives critical to unit's success; provide detailed plans for changes to specific policies and procedures that may result from trends and changes in overall direction of functional and/or organizational responsibilities; monitor completed work of others to ensure soundness of approach, effectiveness in meeting requirements, the feasibility of recommendations and adherences to requirements; evaluate and enhance practices that promote a strong commitment to inclusionary practices which support diversity, safety, and environmental consciousness throughout the University; demonstrate diplomacy in persuading and influencing a variety of people to achieve results; resolve complex, controversial or unprecedented issues and problems, and demonstrate sound judgment by considering values, risks, impact and implications of actions throughout organization; set clear expectations and hold management team accountable for effectively coaching, mentoring and motivating their respective staffs; develop, evaluate, enhance, and/or implement quality improvement practices, processes, procedures, or policies that have an impact on University operations.

Typical Education & Experience

7+ years related experience

Bachelor's Degree or higher; Master's Degree preferred

Or an equivalent combination of education and experience

Typical Work Duties
  • Provide strategic leadership and vision to staff responsible for all aspects media production and distribution
  • Establish and maintain processes to collect, monitor, and communicate key metrics to improve organizational performance
  • Provide strategic leadership/vision to guide the team in yielding positive financial results through media production and distribution
  • Lead the development and implementation of strategies to promote revenue and to reach new audiences and maintain a portfolio of high-level prospects and determine strategies for converting leads and prospects into clients, partners, and funders
  • Develop and implement guiding principles and practices governing media production and distribution to determine client needs and to develop an understanding of client/partner/funder issues and challenges
  • Translate client needs into team goals and projects; assess the resources required and identify efficiencies
  • Oversee media production and distribution efforts including the management of large, multi-year production and distribution projects
  • Brief administrators on complex issues, prepare reports, and make recommendations
  • Oversee the development and implementation of media production and distribution strategy, new business/client development, negotiation of contracts, and identification of entrepreneurial enterprises and relationship management strategies
  • Implement quality control checks for projects and communicate them to the team
  • Administer budgets, develop projections, and approve expenditures
  • Assist in budgetary planning for the broader organization related to financial strategies and the funding requirements
  • Engage in strategic planning, decision-making policy development and problem solving
  • Supervise larger staff (6-15) including hiring, training, and evaluating performance; provide strategic leadership and guidance through feedback, constructive criticism, individual meetings and review of work

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 5  

Job Code Salary Band FSLA Status
MSEM9005 M Exempt

Level 5 positions typically demonstrate awareness of broad issues and management trends and evaluate the impact of policy and procedure changes and adjust accordingly; apply management principles to ensure optimal performance throughout organization; ensure appropriate skills are developed and maintained at all levels of responsibility and realign staff responsibilities to meet desired changes in organization and/or University mission; develop plans, practices and efforts to ensure optimal support or diversity, safety, and environmental consciousness throughout the University; demonstrate high level of diplomacy in persuading and influencing a wide variety of people at various levels and locations to achieve results; develop and implement solutions to highly complex and often controversial problems that may have University-wide impact and establish new precedents for solving problems; develop and articulate broad goals and objectives for unit with multi-functions or University-wide impact; develop, evaluate, enhance, and/or implement quality improvement practices, processes, procedures, or policies that have a strategic impact on University operations.

Typical Education & Experience

9+ years related experience

Bachelor's Degree or higher; Master's Degree or preferred

Or an equivalent combination of education and experience

Typical Work Duties
  • Serve as a senior officer responsible for overseeing strategically directed media production and distribution initiatives
  • Consistently relate the vision and mission of the University to media production and distribution strategy
  • Develop the vision and mission for the unit, and ensure that the vision is consistently and effectively integrated into all aspects of the unit’s operations
  • Utilize high level, advanced skill to make long-range strategic media production and distribution decisions or recommendations that significantly influence important University programs and yield positive financial results while aligning with overall University goals
  • Ensure that appropriate application, implementation, monitoring, measurement, evaluation, analysis, and adjustment occur within functional areas
  • Ensure that quality standards are met
  • Act as a change agent by examining current practices and suggesting/implementing improvements, establishing new processes and clearly communicating goals/plans at both the strategic and operational levels
  • Prepare and present briefings to executives or other senior management officials on complex issues
  • Utilize excellent project management skills in order to accomplish significant or major undertakings, delegating according to project plans
  • Exercise final budget approval, expenditure authorization and delegation authority for the unit
  • Develop and plan resource allocation and distribution for the unit, including staff, equipment, and other resources

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.