Marketing Communications Specialist

Summary

Job Category:
Sales and Marketing
Job Title:
Marketing Communications Specialist
Job Category Definition:
This specialty covers the strategic and operational management of activities related to the design, analysis, implementation and or purchase of market research and strategy; the strategic and operational management of activities related to the conception, development, creation, editing, production, implementation and/or purchase of promotional communications, educational communications, or scholarly publications; the strategic and operational management of activities related to the development and implementation of sales strategy, new business/membership/client development, retention of clients/members, negotiation of contracts, and identification of entrepreneurial enterprises and relationship management strategies; the strategic and operational management of activities related to communicating during an emergency or crisis situation; and/or the strategic and operational management of activities related to the conception, development, creation, and dissemination of news, research and/or strategic communications; public relations initiatives; and the delivery of large-scale, public events for a diverse audience, including the news media, internal and external stakeholders, key constituents and the community-at-large.
Job Title Definition:
The Marketing Communications Specialist conceives, develops, creates, edits, produces, implements, and/or purchases promotional communications. Duties are performed at various levels within the defined title.
Working Conditions:
Specific physical requirements and effort are outlined in Job Responsibilities Worksheet (list of essential job duties and responsibilities specific to a particular job at the unit level) in accordance with the Americans with Disabilities Act of 1990 (ADA).
Other Requirements:
 

Levels

Level 1  

Level Details
Job Code Salary Band FLSA Status
MSSM0101 F Non-Exempt

Level 1 positions typically demonstrate baseline working knowledge of routine work applications; follow standard principles and systems and use appropriate terminology associated with a particular field of specialization; participate as a team member in a collaborative environment within a diverse workforce; actively contribute to completion of team goals and assigned tasks; clearly communicate information, ideas, or instructions verbally and in writing; follow recommended approach to assigned work to facilitate achievement of desired results; ensure safe practices and environmental consciousness are exhibited in decisions; typically work under direct and frequent supervision while performing routine duties using established procedures with detailed instructions.

Typical Education & Experience

0+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Support, coordinate, and perform assigned tasks related to the implementation of a marketing strategy for assigned unit
  • Create promotional communications that may include print, electronic, new media and other collateral to implement the unit’s marketing objectives
  • Assist in presentations of creative work to clients
  • Respond to external and internal queries
  • Communicate with suppliers, vendors and other University offices as necessary

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 2  

Level Details
Job Code Salary Band FLSA Status
MSSM0102 G Exempt

Level 2 positions typically demonstrate intermediate knowledge of the concepts, practices and procedures of a particular field of specialization; perform intermediate tasks in defined skill areas/applications by continuously building on current job knowledge; maintain effective relationships with peers, vendors, and others in a diverse environment; support team decisions and follow through with team responsibilities; interpret information, ideas and instructions and communicate clearly and accurately both verbally and in writing including materials intended for distribution; determine causes of unusual occurrences and apply standard principles and practices to determine and implement solutions; ensure safe practices and environmental consciousness are exhibited in decisions; typically work under general supervision, while performing assignments that are varied and that may be somewhat difficult in character, but usually involve limited responsibility.

Typical Education & Experience

2+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Assist in the planning of marketing strategy for assigned unit by identifying communications needs based on relevant research
  • Coordinate the production of marketing communications in various media in accordance with unit’s approved strategic marketing plan
  • Create and coordinate the production of marketing and/or promotional communications that may include print, electronic, new/emerging media and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
  • Assist with scheduling and dissemination of print and electronic communications and placement of advertising
  • Deliver presentations of creative work to clients
  • Communicate with suppliers, vendors and other University offices as necessary
  • Prepare and submit various reports and schedules

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 3  

Level Details
Job Code Salary Band FLSA Status
MSSM0103 H Exempt

Level 3 positions typically demonstrate proficient and comprehensive knowledge of defined skill areas/applications to integrate fundamental elements from other specialties into work assignments; apply knowledge of principles, practices, and procedures of a particular field of specialization to complete difficult assignments; promote a culture that is conducive to effective relationships among diverse team members; ensure safe practices and environmental consciousness are exhibited in decisions; may lead a project team involved in completion of difficult assignments, requiring proficient knowledge of field of specialization; interpret and communicate information, ideas and instructions clearly, accurately and persuasively both verbally and in writing including materials intended for distribution; incorporate new facts and ideas into group processes and apply creative thinking to develop new solutions; typically work with minimal supervision on difficult assignments, conferring with manager on unusual matters.

Typical Education & Experience

4+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Participate in the planning of marketing materials for assigned unit by identifying communications needs based on relevant research
  • Manage the production of marketing communications in various media in accordance with unit’s approved strategic marketing plan
  • Create promotional communications that may include print, electronic, new media and other collateral of significant strategic value to implement the University’s overall marketing goals and objectives
  • Schedule and disseminate print and electronic communications and placement of advertising
  • Lead presentation teams in presentations of creative work to clients and administrators
  • Maintain relationships with suppliers, vendors and other University offices as necessary
  • Prepare and submit various reports and schedules

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 4  

Level Details
Job Code Salary Band FLSA Status
MSSM0104 I Exempt

Level 4 positions typically demonstrate advanced knowledge of principles, practices, and procedures of a particular field of specialization and complete complex assignments; integrate complex elements from other specialties into work assignments; demonstrate a strong commitment to inclusionary practices which support diversity throughout the University; establish a shared vision and take responsibility for the achievement of team goals, and provide direction for appropriate implementation of plans; present ideas, concepts and instructions in a clear manner, and use persuasion and negotiation to build consensus and cooperation; ensure safe practices and environmental consciousness are exhibited in decisions; develop new techniques, concepts, theories, programs or solutions and apply them to complex strategic operating issues; typically work independently on complex work assignments, review progress and evaluate results and update management as appropriate; may direct and delegate work to lower-level staff.

Typical Education & Experience

6+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Lead the planning of marketing materials for assigned unit by identifying communications needs based on relevant research
  • Lead creative team in determining conceptual outcomes for communication campaigns that achieve the stated strategic goals of the campaign
  • Manage the production of marketing communications in various media in accordance with unit’s approved strategic marketing plan
  • Create promotional communications including print, electronic, new media and other collateral of significant strategic value to implement the University’s overall marketing goals and objectives
  • Schedule and disseminate print and electronic communications and placement of advertising
  • Administer existing University editorial policies and ensure editorial and visual compliance
  • Lead presentation teams in presentations of creative work to clients and administrators
  • Maintain relationships with suppliers, vendors and other University offices as necessary
  • Prepare and submit various reports and schedules
  • May supervise other lower level staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 5  

Level Details
Job Code Salary Band FLSA Status
MSSM0105 J Exempt

Level 5 positions typically extend mastery of job knowledge to the principles, theories and practices of related specialties; expand knowledge of best practices and incorporate into all work assignments and procedures; evaluate and enhance current practices and efforts to ensure optimal support of diversity; oversee leadership of teams and projects that involve extensive cooperation and coordination between multiple departments across the University or with external customers; prepare written and/or verbal presentations or proposals on highly complex issues and deliver to a broad variety of audiences; identify and implement innovative solutions to important, highly complex strategic and/or operational issues which may involve unusual circumstances and incomplete or conflicting data; ensure safe practices and environmental consciousness are exhibited in decisions; work independently on highly complex or strategic assignments; may direct and supervise lower-level staff.

Typical Education & Experience

8+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Direct and oversee development and implementation of strategic marketing and communication campaigns based on relevant research
  • Determine conceptual outcomes for communication campaigns that achieve the stated strategic goals of the campaign
  • Manage the production of marketing communications in various media in accordance with unit’s approved strategic marketing plan
  • Create promotional communications including print, electronic, new media and other collateral of significant strategic value to implement the University’s overall marketing goals and objectives
  • Schedule and disseminate print and electronic communications and placement of advertising
  • Administer existing University editorial policies and ensure editorial and visual compliance
  • Lead presentation teams in presentations of creative work to clients and administrators
  • Maintain relationships with suppliers, vendors and other University offices as necessary
  • Prepare and submit various reports and schedules
  • May supervise other lower level staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.