Market Strategy Specialist

Summary

Job Category:
Sales and Marketing
Job Title:
Marketing Strategy Specialist
Job Category Definition:
This specialty covers the strategic and operational management of activities related to the design, analysis, implementation and or purchase of market research and strategy; the strategic and operational management of activities related to the conception, development, creation, editing, production, implementation and/or purchase of promotional communications, educational communications, or scholarly publications; the strategic and operational management of activities related to the development and implementation of sales strategy, new business/membership/client development, retention of clients/members, negotiation of contracts, and identification of entrepreneurial enterprises and relationship management strategies; the strategic and operational management of activities related to communicating during an emergency or crisis situation; and/or the strategic and operational management of activities related to the conception, development, creation, and dissemination of news, research and/or strategic communications; public relations initiatives; and the delivery of large-scale, public events for a diverse audience, including the news media, internal and external stakeholders, key constituents and the community-at-large.
Job Title Definition:
The Marketing Strategy Specialist designs and implements accurate and actionable marketing strategy and tactics that meet defined goals and objectives and align with overall University goals and policies; reviews and analyzes market data and leverages multi-media print, publications, electronic communications, public relations, and special events to design and execute marketing strategies and tactics; provides strategy consultation and services to ensure that marketing and organizational decision-making are supported by accurate data and analyses and timely and cost-effective marketing plans that favorably position University programs, products, units, campuses, or colleges; develops and implements strategies and tactics targeted at the acquisition of prospects, students, alumni, donors, members, customers, fans, or clients and personally manages the marketing for targeted audiences within diverse program areas. Duties are performed at various levels within the defined title.
Working Conditions:
Specific physical requirements and effort are outlined in Job Responsibilities Worksheet (list of essential job duties and responsibilities specific to a particular job at the unit level) in accordance with the Americans with Disabilities Act of 1990 (ADA).
Other Requirements:
 

Levels

Level 1  

Level Details
Job Code Salary Band FLSA Status
MSSM0301 F Non-Exempt

Level 1 positions typically demonstrate baseline working knowledge of routine work applications; follow standard principles and systems and use appropriate terminology associated with a particular field of specialization; participate as a team member in a collaborative environment within a diverse workforce; actively contribute to completion of team goals and assigned tasks; clearly communicate information, ideas, or instructions verbally and in writing; follow recommended approach to assigned work to facilitate achievement of desired results; ensure safe practices and environmental consciousness are exhibited in decisions; typically work under direct and frequent supervision while performing routine duties using established procedures with detailed instructions.

Typical Education & Experience

0+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Coordinate and complete assigned activities related to the implementation of marketing strategy for assigned program area or unit
  • Assist in the execution of tactical marketing plans that encompass print and electronic communications, advertising, public relations, and special events
  • Coordinate and monitor print and electronic distribution of collateral
  • Monitor and communicate status of implementation of tactics
  • Benchmark marketing efforts and best practices of other institutions and prepare reports to inform innovation and competitive analysis
  • Assist in preparing internal client presentations
  • Respond to external and internal queries

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 2  

Level Details
Job Code Salary Band FLSA Status
MSSM0302 G Exempt

Level 2 positions typically demonstrate intermediate knowledge of the concepts, practices and procedures of a particular field of specialization; perform intermediate tasks in defined skill areas/applications by continuously building on current job knowledge; maintain effective relationships with peers, vendors, and others in a diverse environment; support team decisions and follow through with team responsibilities; interpret information, ideas and instructions and communicate clearly and accurately both verbally and in writing including materials intended for distribution; determine causes of unusual occurrences and apply standard principles and practices to determine and implement solutions; ensure safe practices and environmental consciousness are exhibited in decisions; typically work under general supervision, while performing assignments that are varied and that may be somewhat difficult in character, but usually involve limited responsibility.

Typical Education & Experience

2+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Participate in the planning and implementation of marketing strategy for assigned program area or unit
  • Formulate and execute tactical marketing plans that encompass print and electronic communications, advertising, public relations, and special events
  • Plan, budget and monitor marketing expenditures
  • Prepare creative briefs for concept development and creative expression
  • Employ a variety of marketing and public relations tools that may include direct mail, advertising, web, e-mail, new media and other methods to initiate marketing plans
  • Coordinate and monitor print and electronic distribution of collateral
  • Monitor and communicate the status of tactical campaign implementation with clients and management
  • Compile information for reports and Return-on-Investment analysis
  • Responsible for meeting overall marketing goals and unit/program objectives
  • Provide input for internal and external client presentations
  • Meet with clients to clarify project scope, and communicate project status
  • Communicate with vendors, University offices, and with external contacts

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 3  

Level Details
Job Code Salary Band FLSA Status
MSSM0303 H Exempt

Level 3 positions typically demonstrate proficient and comprehensive knowledge of defined skill areas/applications to integrate fundamental elements from other specialties into work assignments; apply knowledge of principles, practices, and procedures of a particular field of specialization to complete difficult assignments; promote a culture that is conducive to effective relationships among diverse team members; ensure safe practices and environmental consciousness are exhibited in decisions; may lead a project team involved in completion of difficult assignments, requiring proficient knowledge of field of specialization; interpret and communicate information, ideas and instructions clearly, accurately and persuasively both verbally and in writing including materials intended for distribution; incorporate new facts and ideas into group processes and apply creative thinking to develop new solutions; typically work with minimal supervision on difficult assignments, conferring with manager on unusual matters.

Typical Education & Experience

4+ years related experience

Bachelor's Degree or higher

Or an equivalent combination of education and experience

Typical Work Duties
  • Lead the development of programmatic marketing strategy and tactics, encompassing print and electronic communications, public relations, and special events
  • Review and analyze market and/or institutional data to inform marketing strategy and tactical development
  • Develop a clear understanding of audiences and their needs through a review of consumer information and the results of market research
  • Articulate marketing strategy to creative team for concept development and creative expression
  • Execute marketing strategy and tactics that favorably position University programs, products, units, campuses or colleges
  • Oversee the implementation of marketing plans, including reviewing materials, ensuring that timelines are met, and monitoring the effectiveness of marketing campaigns
  • Oversee the deployment of a variety of marketing and public relations tools including direct mail, advertising, web, e-mail, new media, etc.
  • Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made in marketing based on the results of data analysis
  • Set overall marketing goals that achieve campus/college/unit goals
  • Build campaign budgets and monitor campaign expenditures
  • Communicate with clients and management as needed to ensure marketing campaigns are successful
  • Develop and lead presentations for internal and external clients
  • Manage relationships with vendors, University offices, and with external contacts

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 4  

Level Details
Job Code Salary Band FLSA Status
MSSM0304 J Exempt

Level 4 positions typically demonstrate advanced knowledge of principles, practices, and procedures of a particular field of specialization and complete complex assignments; integrate complex elements from other specialties into work assignments; demonstrate a strong commitment to inclusionary practices which support diversity throughout the University; establish a shared vision and take responsibility for the achievement of team goals, and provide direction for appropriate implementation of plans; present ideas, concepts and instructions in a clear manner, and use persuasion and negotiation to build consensus and cooperation; ensure safe practices and environmental consciousness are exhibited in decisions; develop new techniques, concepts, theories, programs or solutions and apply them to complex strategic operating issues; typically work independently on complex work assignments, review progress and evaluate results and update management as appropriate; may direct and delegate work to lower-level staff.

Typical Education & Experience

6+ years related experience

Bachelor's Degree or higher; Master's Degree preferred

Or an equivalent combination of education and experience

Typical Work Duties
  • Consult with clients on data-driven marketing strategy and manage the planning and oversight of strategic marketing campaigns encompassing print and electronic communications, public relations, and event management to reach defined business objectives
  • Work to position University colleges, campuses, units, programs, or services in the marketplace, reaching various target audiences
  • Commission market research and institutional data analysis to inform marketing strategy and tactical development
  • Develop a clear understanding of audiences and their needs through a review of consumer information and the results of market research
  • Proactively oversee the development and implementation of print and/or online marketing campaigns including prospect/learner/customer/donor/fan/member communication, e-mail, search engine marketing, online sponsorships, and other activities
  • Review marketing campaign materials, work with campaign partners, manage campaign budgets, monitor marketing effectiveness, and monitor consumer and industry trends
  • Lead cross-functional teams to create and maintain consumer-driven print and electronic marketing strategy and tactics encompassing multi-media/print collateral, website management, marketing landing pages, and other strategic print/electronic initiatives and new media tactics
  • Maintain regular contact with internal and external partners to provide ongoing marketing support and job status updates
  • Manage relationships with vendors, University offices, and with external contacts
  • May supervise lower level staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.

Level 5  

Level Details
Job Code Salary Band FLSA Status
MSSM0305 K Exempt

Level 5 positions typically extend mastery of job knowledge to the principles, theories and practices of related specialties; expand knowledge of best practices and incorporate into all work assignments and procedures; evaluate and enhance current practices and efforts to ensure optimal support of diversity; oversee leadership of teams and projects that involve extensive cooperation and coordination between multiple departments across the University or with external customers; prepare written and/or verbal presentations or proposals on highly complex issues and deliver to a broad variety of audiences; identify and implement innovative solutions to important, highly complex strategic and/or operational issues which may involve unusual circumstances and incomplete or conflicting data; ensure safe practices and environmental consciousness are exhibited in decisions; work independently on highly complex or strategic assignments; may direct and supervise lower-level staff.

Typical Education & Experience

8+ years related experience

Bachelor's Degree or higher; Master's Degree preferred

Or an equivalent combination of education and experience

Typical Work Duties
  • Develop strategically directed, comprehensive local, state, national and/or international marketing plans encompassing print and electronic communications, public relations, and event management
  • Create long-range strategic marketing plans that yield positive financial results while aligning with overall University goals
  • Lead the acquisition and analysis of data for decision-making and planning purposes including the development of comprehensive marketing and advertising campaigns
  • Conduct risk analysis of new programming and marketing plans
  • May lead discussions in policy and planning meetings in which direction is set and processes are discussed and improved upon
  • Translate market strategy and client needs into project goals and objectives
  • May commission and oversee market research and institutional data analysis to inform marketing strategy and tactical development
  • Collaborate with clients and/or partners to ensure strategic alignment of communication with overall marketing goals
  • Examine current practices and recommend opportunities for changes on both the strategic level and operational areas of market research, strategy, communication, and public relations
  • Monitor and measure marketing strategy effectiveness through analytical measurement; provide insight to print/public relations efficacy and website/new media usage trends and other key performance indicators through the use of analytics
  • Provide reports as requested and regular feedback on project status and provide regular updates on progress, issues, and concerns to clients and partners
  • Develop, seek approval, and manage budgets for marketing materials and special projects
  • May supervise lower level staff

This profile is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions in this job title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties should not be held to exclude other duties not mentioned that are of a similar kind or level of difficulty.