Enhance Your Personal Brand: Lessons from the World's Most Successful Companies

Apple.   Google.  Target.  Twitter.  Coca-Cola.  Starbucks.  These are some of the most famous brands in the world.  But did you know that you have a brand as well?  Your personal brand is the essence or promise of what will be experienced by others when interacting with you.  Through self-reflective exercises and creative thought experiments, this program will show participants what factors comprise their personal brand, which ones may be increasing or decreasing their effectiveness, and how to develop a personal brand that enhances personal and professional success.